PistachiOats Second Debut at NASFT Summer Fancy Food Show in New York

If ever you want to visit a museum of food, plan to attend the NASFT Summer Fancy Food Show in New York. Imagine a shopping mall filled with nothing but food and you would see what the Jacob Javits Center in New York looked like during the NASFT Summer Fancy Food Show this past June. My brother and I set out to visit each and every booth that filled the 4 story, 675000 square foot venue, and soon found the feat to be futile. One would need the 3 full days allotted visitors to the Food Show in order to see and taste everything. And it’s nearly impossible to try everything! By the time we finished the first floor of the Show, our tummies were brimming with sweets from Taiwan to curries from India.

Sano Villa was glad to have the extra help from Jeffrey and Grandpa in servicing and acquainting ourselves with the thousands of gracious visitors, vendors, and food enthusiasts who visited us at our booth. Nestled in between an organic honey vendor and a high fiber pasta company, Sano Villa presented its cornerstone, PistachiOats®, at its second NASFT Fancy Food Show. At our last show, we debuted in the “What’s New, What’s Hot,” pavilion. This time, though, we showcased our product in the Natural & Organic Foods Pavilion. We also partook in the Diversity Showcase, which supports minority and women-owned businesses.

Our three days at the show were long and required a lot of hard-work and it was nice to have each other there for the support. (We also were fortunate to have an all-natural energy drink across from us.)
At the Summer Fancy Food Show, we took everything that we learned from the show in Chicago this past spring and brought it to a whole new level. Not only did we have extra help (thanks Jeffrey and Grandpa!) we also debuted our new and improved, bolder, and brighter packaging. We’ve replaced the silver exterior with a cascade of orange, which makes each bag take on the appearance of a nugget of sunshine. Don’t worry, though, it’s the same recipe.

Since the show’s end, we’ve been following up with the many representatives of markets and distributors on bringing our product to their markets. For all of our fans outside of the Manhattan area, hold tight, our product is sure to come!

To see more pictures from our Summer Fancy Food Show album, follow the link to: http://picasaweb.google.com/PistachiOats/SummerFancyFoodShow