Introducing Jeffrey and Grandpa at the NY NASFT Food Show

Shortly after our debut at the Spring Fancy Food Show in Chicago last April, Sano Villa was inducted into the National Association of Specialty Food Trade (NASFT) as Exhibiting Members. As Members, we have been given the opportunity to participate in all future NASFT food shows. Much work is to be done in preparation for NASFT’s largest show this June at the New York City Jacob K. Javits Center. There are cookies to be baked, brochures to be printed, posters to be created; which are just a few of the tasks Sano Villa must fulfill in preparation for our next show.

PistachiOats® will be displayed in the Natural & Organic Pavilion on the 4th floor Booth #6158 and will also be displayed in a special “Focus on Diversity Showcase” booth which is featured in the “What’s New, What’s Hot” area.

At the show, Sano Villa will introduce its son, Jeffrey Winthrop (21), to the business. He will be responsible for manning the PistachiOats® booth while the rest of the team attends meetings, seminars, and interacts with prospective contacts. And there is a lot to manage for our newest member, as the New York NASFT Show is the biggest of its trade shows. The three-day Fancy Food Show will host over 180,000 specialty foods from all around the world to more than 20,000 attendees.

Sano Villa will also introduce its grandfather, Joseph Hajjar, widow to the late Mary Hajjar, the source and inspiration of Sano Villa’s foods. At 78 years of age, this will be Joseph’s first time in the Big Apple. A Lebanese native, Joseph is familiar with the foods and landscapes of the Middle East and Mediterranean. He and Mary prepared a legacy of Mediterranean foods for their children and grandchildren, side by side. After the death of Mary, Elizabeth, creator of PistachiOats®, now turns to her father for new ideas and innovations on recipes passed down to her from her mother. In his dedication to his late wife, Grandpa Joseph is very excited to be a part of the continuing growth of Sano Villa in the marketplace.

Be sure to check back beginning June 29th, the start of the NY Fancy Food Show, as we continue to share and chronicle our experiences with you.

Until then!