About Sano Villa - About Family
New York, NY - When Ben Orejana came to his partner, Elizabeth Winthrop, and asked that she create a healthy snack for them, the two didn’t then realize this little request would erupt into a small business, let alone a family enterprise. The company was named Sano Villa, translated as “healthy home,” the key word being home when taken in the context of the business end.
Ben and Elizabeth used their premier product, PistachiOats® – the heart healthy cookie, as a foundation for their children, beginning with the eldest, Elizabeth’s daughter, Nicole. Ben and Elizabeth, although determined to bring their new product to the market, were preoccupied with their full-time jobs. They considered outsourcing certain tasks, such as marketing, research, sales, etc. to various firms, but then decided to approach Nicole with the task.
“We decided that although a good firm would have the wherewithal needed to launch a new business, this wouldn’t mean they had the heart and dedication. Elizabeth and I want our children to know what needs to be done to start and run their own business and we hope to pass those skills to Nicole, the big sister.”
Nicole, a recent college graduate and student of philosophy was hesitant to take on the responsibility of helping to launch a new business, but she believed in the product and in the company. “I didn’t and still don’t know the first thing about starting a business, which I’ve found to be a benefit. We’re constantly learning and with each new nugget of knowledge is growth.”
Ben and Elizabeth will be involving all of their children over the summer – Sloan, 13, Alex, 14, Joey, 14, Jeffrey, 21 – and for a variety of projects in and out of the kitchen, which can all be chronicled on the PistachiOats® website at http://pistachioats.blogspot.com/
New York, NY - When Ben Orejana came to his partner, Elizabeth Winthrop, and asked that she create a healthy snack for them, the two didn’t then realize this little request would erupt into a small business, let alone a family enterprise. The company was named Sano Villa, translated as “healthy home,” the key word being home when taken in the context of the business end.
Ben and Elizabeth used their premier product, PistachiOats® – the heart healthy cookie, as a foundation for their children, beginning with the eldest, Elizabeth’s daughter, Nicole. Ben and Elizabeth, although determined to bring their new product to the market, were preoccupied with their full-time jobs. They considered outsourcing certain tasks, such as marketing, research, sales, etc. to various firms, but then decided to approach Nicole with the task.
“We decided that although a good firm would have the wherewithal needed to launch a new business, this wouldn’t mean they had the heart and dedication. Elizabeth and I want our children to know what needs to be done to start and run their own business and we hope to pass those skills to Nicole, the big sister.”
Nicole, a recent college graduate and student of philosophy was hesitant to take on the responsibility of helping to launch a new business, but she believed in the product and in the company. “I didn’t and still don’t know the first thing about starting a business, which I’ve found to be a benefit. We’re constantly learning and with each new nugget of knowledge is growth.”
Ben and Elizabeth will be involving all of their children over the summer – Sloan, 13, Alex, 14, Joey, 14, Jeffrey, 21 – and for a variety of projects in and out of the kitchen, which can all be chronicled on the PistachiOats® website at http://pistachioats.blogspot.com/
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