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 When Elizabeth created PistachiOats®, she did so with the goal of creating a healthy snack that was tasty enough to be eaten alone, yet simple enough in ingredients to complement an array of foods and recipes. Aside from its enormous health benefits and unique blend of Mediterranean flavors, PistachiOats™ is more than just your ordinary cookie. The Sano Villa Family enjoys their daily dose of PistachiOats® with a cup of coffee or tea. (Nicole likes to have her Dark Chocolate Chip PistachiOats® with a tall glass of milk.) The Family also enjoys the cookie with a light cream cheese spread, such as Laughing Cow Cheese; not to mention that the cookie’s subtle sweetness also makes for a great snack with fruit. Elizabeth and the Sano Villa Family are proud of the many roles the cookie plays in the plentitude of delicious and innovative recipes the cookie has inspired. It’s exciting to see the new recipes Mom (Elizabeth) comes up with by using our special cookie! The following are some of the recipes inspired by our favorite cookie, which can be enjoyed at breakfast, as dessert, as an in-between meal or appetizer…anytime!
Cheese Balls • 1 bag Original PistachiOats (7 cookies)• 3/4 cups Mascarpone cheese• 1/4 cups chopped unsalted pistachio nuts
1. Crumble cookies into small chunks in a bowl.
2. Add cheese and blend with a spatula or by hand.
3. Roll into a tablespoon size balls.
4. Roll balls in chopped nuts covering the entire ball.
5. Place on the serving plate.
The above measurments should make about 20 - 25 balls. Note: You can make the balls smaller or a litter larger. However, smaller sizes serve better as appitizers to compliment a glass of wine.
Pumpkin Pie Cups • 1 bag of Original PistachiOats (7 cookies)
• Pumpkin pie mix* • Whip cream for topping • 3 tablespoons of canola oil 1. Crumble the cookies in a bowl 2. Add canola oil and mix well by hand 3. Add a tablespoon of the mixture into the muffin cup and press to form a cup 4. Add a teaspoon of pumpkin pie mixture in the center 5. Bake for 15 minutes at 350 degrees Makes approximately 12 - 15 cups
Note: The baking time is less than the instructions posted on the pie mix due to the smaller portions.
Use as a pie crust for apple, pumpkin, sweet potato and pecan. PistachiOats spices compliment these ingredients.
* Prepare according to can instructions or use your own recipe.
Pistachio Parfait  • 4 Original PistachiOats to each parfait cup • Pistachio ice cream • Chopped unsalted pistachio nuts (about 1/4 cup) 1. Crumble a cookie into the bottom of the glass
2. Add a layer of ice cream 3. Sprinkle some chopped nuts 4. Crumble another cookie 5. Continue with the layering until the cup is full 6. Sprinkle the remaining nuts on top
Chocolate Parfait
 • 4 Dark Chocolate Chip PistachiOats to each parfait cup
• Chocolate frozen yogurt or ice cream
• Chocolate sprinkles or chocolate chips
1. Crumble a cookie into the bottom of the cup
2. Add a layer of yogurt or ice cream
3. Sprinkle chocolate sprinkles or add a few chocolate chips
4. Crumble another cookie
5. Continue with the layering until the cup is full
6. Top with a cherry
Blueberry Parfait • 4 Blueberry PistachiOats to each parfait cup • French vanilla frozen yogurt or ice cream
• 1 cup fresh blueberries
1. Crumble a cookie into the bottom of the cup
2. Add a layer of yogurt or ice cream
3. Add some blueberries
4. Crumble another cookie
5. Continue with the layering until the cup is full6. Top with fresh blueberries
Pistachio Pudding Parfait • 4 Original PistachiOats to each parfait cup
• Pistachio pudding
• Chopped unsalted pistachio nuts (about 1/4 cup) 1. Crumble a cookie into the bottom of the cup
2. Add a layer of pistachio pudding
3. Sprinkle some chopped nuts
4. Crumble another cookie
5. Continue with the layering until the cup is full
6. Sprinkle remaining nuts on top
PistachiOats™, Now Available (but not yet on shelves) at Whole Foods Columbus Circle
New York, NY – Approximately 6 months after PistachiOats® was introduced to the Manhattan market, it was recently welcomed into Whole Foods Columbus Circle, in Manhattan. However, it has yet to be placed on its store shelves.
After 6 months of product demos in local markets, such as Amish Market, Lifethyme, and the Health Nuts and with repeated positive customer responses, Sano Villa felt the PistachiOats® product would be graciously welcomed into the Whole Foods community. Co-founder and CEO, Ben Orejana, began the quest for Whole Foods the old-fashioned way – door-to-door sales. He started in Greenwich Village and ended at Columbus Circle, approaching 5 locations in all, and leaving each with a sample and product information.
A few weeks and a dozen or so follow-up phone calls and messages later, Ben got a hold of the purchasing agent at Whole Foods Columbus Circle. Ben Orejana: “When I called a few weeks later, they [Whole Foods Columbus Circle] still hadn’t made a decision because they hadn’t yet tried the product. The purchasing agent actually tried the product while speaking to me on the phone and she loved it. She said we were in!”
Still, the PistachiOats® product has yet to see store shelves as it’s been caught in the gridlock of market bureaucracy. Sano Villa even performed an in-store tasting for its product, not yet available for sale.
“We were so nervous and excited the first day of our Whole Foods tasting. But, when I got there and my booth was already set up, I found out that our product still wasn’t in the system.” Operations Manager, Nicole Winthrop, continues, “Actually, it was funny because the minute I found this out, a customer had just grabbed a bag for purchase. I’m not sure what happened with that.”
Although PistachiOats® is a new member of the Whole Foods team, Sano Villa is still waiting the day its premier healthy cookie product will grace its shelves. Until then, PistachiOats® fans will have to venture to one of its other retail locations or content themselves with ordering on-line.
 About Sano Villa - About FamilyNew York, NY - When Ben Orejana came to his partner, Elizabeth Winthrop, and asked that she create a healthy snack for them, the two didn’t then realize this little request would erupt into a small business, let alone a family enterprise. The company was named Sano Villa, translated as “healthy home,” the key word being home when taken in the context of the business end. Ben and Elizabeth used their premier product, PistachiOats® – the heart healthy cookie, as a foundation for their children, beginning with the eldest, Elizabeth’s daughter, Nicole. Ben and Elizabeth, although determined to bring their new product to the market, were preoccupied with their full-time jobs. They considered outsourcing certain tasks, such as marketing, research, sales, etc. to various firms, but then decided to approach Nicole with the task. “We decided that although a good firm would have the wherewithal needed to launch a new business, this wouldn’t mean they had the heart and dedication. Elizabeth and I want our children to know what needs to be done to start and run their own business and we hope to pass those skills to Nicole, the big sister.” Nicole, a recent college graduate and student of philosophy was hesitant to take on the responsibility of helping to launch a new business, but she believed in the product and in the company. “I didn’t and still don’t know the first thing about starting a business, which I’ve found to be a benefit. We’re constantly learning and with each new nugget of knowledge is growth.” Ben and Elizabeth will be involving all of their children over the summer – Sloan, 13, Alex, 14, Joey, 14, Jeffrey, 21 – and for a variety of projects in and out of the kitchen, which can all be chronicled on the PistachiOats® website at http://pistachioats.blogspot.com/
 Sano Villa took to the rode in April 2008, making our way to Chicago for our very first food show. We packed up our rental with cases of PistachiOats®, brochures, flyers, banners, and our nerves and drove from New York City, headquarters of Sano Villa, to Chicago, with a stop in Cleveland. On our drive, we prepared for what was to become a pivotal moment in our emerging business’ career. As new Member Candidates of the National Association of Specialty Foods Trade (NASFT), we understood that our presence at the food show would be important in launching our product into the market.
The experience was overwhelming, to say the least. Admittedly, it was hard to focus on work, work, work, being in one of the most beautiful cities in America and in a mecca of art, entertainment, and fabulous restaurants, but we had come with the purpose of gaining industry insight and exposure, which helped us to focus amidst all the pleasures of Chicago.
While at the show, we attended various seminars, ranging from business basics to the insides of marketing. We also met with many Chicago retailers and manufacturers and learned more about the ins and outs of the food industry. The most encouraging part of our experience was in meeting so many new, small business owners, just like us, who were experiencing a food show for the first time. Some of the wonderful small business entrepreneurs that we met were:
A very special thanks also goes to Erika from the NASFT for allowing us the opportunity and providing us the resources and invaluable support that made our first food show experience a success.
Sano Villa is now taking its experience and preparing for our next big NASFT Food Show here in NYC at the end of this month. Be sure to check our website regularly to find out how our next big show goes!
 To see our complete album from the Spring Fancy Food Show and tour of Chicago, follow the link to:http://picasaweb.google.com/PistachiOats/2008GlobalFoodStyleExpo
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When Elizabeth created PistachiOats®, she did so with the goal of creating a healthy snack that was tasty enough to be eaten alone, yet simple enough in ingredients to complement an array of foods and recipes. Aside from its enormous health benefits and unique blend of Mediterranean flavors, PistachiOats™ is more than just your ordinary cookie.
• 1 bag Original PistachiOats (7 cookies)
• 1 bag of Original PistachiOats (7 cookies)
• 4 Original PistachiOats to each parfait cup 
• 4 Dark Chocolate Chip PistachiOats to each parfait cup 
• 4 Blueberry PistachiOats to each parfait cup 
• 4 Original PistachiOats to each parfait cup
